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5 Reasons Not To Click Boost Post On Facebook In 2019

5 reasons not to click boost post on facebook

 

Does Your Business Have A Facebook Page?

Have you ever gone on your Facebook page to see the Boost Post button?

Unfortunately, if you have clicked it then you have wasted your money. If you have used it multiple times then you have most likely lost hundreds of dollars as well.

Why is that?

In this blog post today we will be going over 5 Reasons Not To Click Boost Post On Facebook and explain what exactly it is.

What Is The Boost Post Function?

Boost post is an automated way for Facebook to create an ad for your business page.  Therefore, this option was designed so you can “reach” new customers without knowing the backend in creating an ad.

What Happens If You Click Boost Post?

If you click Boost Post you will be greeted with a very basic set of options. Facebook will give you the option to have 3 objectives, the ability to change the post button, and an audience. (As Seen Below)

5 reasons not to use Facebooks Automated Boost Post Function

Why It Is A Bad Idea To Click Boost Post In 2019

 

1.  Boost Post Limits Target Demographics

 

Did you know Facebook allows you to hyper-target your audiences?

This, however, is not the case when let Facebook automate the boost post process for you.

As you can see from the picture below there are a limited amount of choices for audience outreach.

5 reasons not to use Facebooks Automated Boost Post Function

This may seem great to someone who doesn’t understand how Facebook ads work. Unfortunately to us at Digital Dominance, this is a huge red flag.

 

Here are a few key points on why this is not a good idea.

  • Location and Age– This is a broad reach that doesn’t ensure interest in your product!
  • People Who Like Your Page– Why would you pay to boost a post fans will see for free?
  • Friends of People Who Like Your Page– Fans can share your post for free! Just because individuals enjoy your content does not mean their friends have the same interests!

 

2. The Button Feature Doesn’t Give You Full Control Of Engagement

Under the post button option, you only have a few options for what you want your views to do.

These are as followed:

5 reasons not to use Facebooks Automated Boost Post Function

On top of choosing one of these buttons, you are essentially giving up a wide variety of objectives which help your campaign choose specific actions of what you want the viewer to do.

Here is a better list of what options Facebook Ads Manager offers:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversions
  • Catalog Sales
  • Store Visits

3. You Don’t Have Control Over Ad Placements

Ad placements include where you want your ad to be seen on mobile and desktop. Placements play a large roll in how your budget gets spent, therefore, you want to be in control of them.

Here is the list of all of the different placement options:

5 reasons not to use Facebooks Automated Boost Post Function

 

4. Boosted Posts Are Not Ads

Boosting a post is exactly what it sounds like; and thus, is not pre-thought out for engaging users to complete a specific action. Therefore, this is why it is not called an Ad by Facebook. 

These posts are intended for a page to skip learning how ad manager works and therefore, hoping that someone reacts.

 

5. They Are Intended For Reach Not Action.

As you can see from the images throughout this blog post, boosted posts are extremely broad. Think of it as a commercial that pops up when watching a tv show. Most of the time a commercial pops up you could care less about what they are showing you.

Of course, seeing that you can reach 50k People is exciting….

But why not pre-qualify your leads?

By hyper-targeting your ads to interested viewers, you can create a way to get an action completed. Thus, making it less a possibility of a large number of people brushing it off.

Conclusion

In conclusion, Boosted Post seems like a great idea for a business trying to manage their own social media. However, giving up control of how your Ad Campaign is being set up is a waste of money. Thus, putting in the time in learning how Facebooks Ad Manager works, will be a huge benefit for any business.

Thank You!

We hope we helped shed some light on 5 Reasons Not To Click Boost Post On Facebook In 2019. If you found this helpful you may enjoy our blog on Local SEO for businesses.

If you need any help managing your social media accounts or running Facebook Ads you can contact us here. You can also visit our service page for Facebook and Google PPC ads for more.

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