Have you ever gone on your Facebook page to see the Boost Post button?
Unfortunately, if you have clicked it then you have wasted your money. If you have used it multiple times then you have most likely lost hundreds of dollars as well.
Why is that?
In this blog post today we will be going over 5 Reasons Not To Click Boost Post On Facebook and explain what exactly it is.
Boost post is an automated way for Facebook to create an ad for your business page. Therefore, this option was designed so you can “reach” new customers without knowing the backend in creating an ad.
If you click Boost Post you will be greeted with a very basic set of options. Facebook will give you the option to have 3 objectives, the ability to change the post button, and an audience. (As Seen Below)
Did you know Facebook allows you to hyper-target your audiences?
This, however, is not the case when let Facebook automate the boost post process for you.
As you can see from the picture below there are a limited amount of choices for audience outreach.
This may seem great to someone who doesn’t understand how Facebook ads work. Unfortunately to us at Digital Dominance, this is a huge red flag.
Here are a few key points on why this is not a good idea.
Under the post button option, you only have a few options for what you want your views to do.
These are as followed:
On top of choosing one of these buttons, you are essentially giving up a wide variety of objectives which help your campaign choose specific actions of what you want the viewer to do.
Here is a better list of what options Facebook Ads Manager offers:
Ad placements include where you want your ad to be seen on mobile and desktop. Placements play a large roll in how your budget gets spent, therefore, you want to be in control of them.
Here is the list of all of the different placement options:
Boosting a post is exactly what it sounds like; and thus, is not pre-thought out for engaging users to complete a specific action. Therefore, this is why it is not called an Ad by Facebook.
These posts are intended for a page to skip learning how ad manager works and therefore, hoping that someone reacts.
As you can see from the images throughout this blog post, boosted posts are extremely broad. Think of it as a commercial that pops up when watching a tv show. Most of the time a commercial pops up you could care less about what they are showing you.
Of course, seeing that you can reach 50k People is exciting….
But why not pre-qualify your leads?
By hyper-targeting your ads to interested viewers, you can create a way to get an action completed. Thus, making it less a possibility of a large number of people brushing it off.
In conclusion, Boosted Post seems like a great idea for a business trying to manage their own social media. However, giving up control of how your Ad Campaign is being set up is a waste of money. Thus, putting in the time in learning how Facebooks Ad Manager works, will be a huge benefit for any business.
We hope we helped shed some light on 5 Reasons Not To Click Boost Post On Facebook In 2019. If you found this helpful you may enjoy our blog on Local SEO for businesses.