When it comes to digital marketing tactics there are a variety of things a business can do. Whether you decide to master them all or just want to pick out a few. This post should give you a starting point.
If you want to compete in very competitive marketing in 2019, we believe in these 6 digital marketing tactics.
You may have heard of some of these tactics previously, but how much do you truly know when implementing them? Therefore, these 6 tactics are going to be the bread and butter for your digital marketing strategy in 2019.
Try to digest all of this information or try to discover a few things that you can continue to learn. These tactics range from SEO to remarketing plans for your business.
First of all, looking up a website is mainly done on a mobile website as of 2019. Thus, having a mobile-optimized website is very important for ranking on google.
According to Everything To Know About Marketing, 79% of people took a relevant action on their phone before purchasing.
Unlike in the previous years, mobile-friendly websites did not have an impact on people visiting your website. But nowadays, since roughly 5 billion people have a smartphone it is more obvious in the importance of user experience.
Since you may need a web designer to help create a mobile-friendly website, you also need an SEO expert. This is to ensure you have a fast loading page to help users view your site without bouncing off.
Have you been on a website that starts out HTTPS://domain.com? This means that their website is secured.
Despite not understand what this means, we are here to let you know the importance.
An SSL encryption is a certificate that helps stop high-jackers from stealing your web users information such as credit cards, or passwords. Sounds important right?
Did you know 73% of websites are now secured?
Surprisingly SSL encrypted websites will not skyrocket your rankings, but it will help them some.
As we like to see it, it is not always about using digital marketing tactics that will just boost rankings. It also gives users a piece of mind.
If a user is using specific firewall blocks within browsers like Chrome, or Firefox they may get a message warning them to enter. Therefore is a huge risk to take for any business.
Undeniably, Local marketing tactics have skyrocketed in the past few years and will continue to grow into the future.
First of all, if you have not claimed your business on google you can do so here.
Google my business is undoubtedly one of the key components when being visible to a local market. When a user searches for a service, Google will pull up all of the companies that best describes that search.
Did you know, 82 percent of smartphone shoppers conduct ‘near me’ searches? This shows how imperative it is to keep your Local SEO and Google My Business up to date.
Luckily, Google makes it very easy to update images, basic information and various post to your business page.
Above all, just remember to keep your social reputation up to date. This includes leaving customers encouraged to leave reviews on different social forms such as Yelp, Google or Facebook.
Unlike brand marketing, content marketing helps to create a good user experience when viewing your material. This can be done by using blog posts, videos, or social media posts.
Therefore, content marketing can help engage the user and create interest in a specific product or service. A good way to do this is by creating relevant content that gives the viewer valuable information.
Additionally, Google loves to help rank websites that produce valuable information in their niche.
For instance, if you’re in the roofing business you can create a post on common questions customers have. An example of this would be, an article that explains whether or not a customer needs a new roof.
Keep in mind a large majority of people like to look up problems they have before calling a professional. Therefore, helping them understand or diagnose their problem beforehand, will help you become an authority.
Another great digital marketing tactic is remarketing. When users visit your webpage and leaves, you can create an ad or an email campaign to get them back.
Setting up remarketing campaigns can be done using Facebook Ads or with Google Ads, two powerful tools. You want to set up a Google Analytics account that can help keep track of all of your users. Therefore, you can import that data into google ads to be the company they see when going back to search.
The Facebook Pixel is the same idea but instead, it’s for Facebook Ads. To set this up you need to allow Facebook to place an embedded code on to your website to track visitors. You can read an easy way to do that by clicking here.
With this in mind, Remarketing can be done in numerous ways. All things considered, creating an ad for your viewers to see will surely help you bring back lost leads.
Saving the best and the most important for last is SEO. This plays a huge role in getting people to your website.
If you are not using this for your digital marketing tactics it’s basically like running a computer without a screen.
Undoubtedly, Google’s ranking algorithm can be very confusing. Therefore, it is always a good idea to hire an expert in the matter. Although you can learn the basics, you will want to work with someone that has dedicated time to understand it.
If you would like to learn about some more about Local SEO you can read our blog on more benefits.
We hope you have learned some good strategies to implement in your digital marketing plan.
If you follow these 6 tactics for digital marketing in 2019 you will be better off this year. Soon you will be able to see a boost in traffic and conversions.
Do not be hesitant when wondering if you should work with a digital marketing agency, especially an SEO expert. Of course, you could work on it alone for months, but you don’t want to do this and see no results.
If there is anything else you would like to learn about, please comment below or give us your thoughts. We love updating and adding to our content to help keep it relevant for you